Contract and education catering

When the price per head is fixed by a contract signed two years ago, you cannot price your way out of a cost problem. Every point of margin has to come from the specification, the mix and the waste.

The constraint that changes everything

In every other sector on this site, repricing is available as a lever. Here it usually is not. The contract sets the income, the client sets the expectations, and the caterer absorbs whatever happens to the cost of food in between.

That makes this the sector where menu engineering matters most and is practised least. If income is fixed, then margin is entirely a function of what you specify, what you buy, what you waste and what people actually choose. Those are the four things this work addresses, and all of them are inside your control.

It also makes the theoretical against actual food cost gap the most valuable number in the operation. In a restaurant a three point gap can be partly recovered with a price rise. Here it cannot be recovered at all, so it has to be prevented.

Where the margin comes from instead

  • Specification, weighed rather than assumed. On a served counter, portioning by eye across hundreds of covers is the largest single variable in the operation. Portion control tools pay for themselves faster here than anywhere else.
  • Choice architecture. On a fixed price offer, which dish people take determines your cost entirely. The position, description and counter placement of a lower cost, genuinely popular option is worth more than any purchasing negotiation.
  • Predictable demand, which most sites do not exploit. Education and staff dining have term calendars, timetables and headcounts. Forecasting is more accurate here than in any restaurant, so overproduction waste is close to unforgivable once it is measured.
  • Cross utilisation across services. One prep earning across breakfast, lunch and hospitality is the cheapest margin available in a fixed price operation.
  • Allergen and dietary provision costed properly. Frequently treated as a compliance obligation and never costed, then quietly absorbed at whatever it costs.

Why this sector in particular

The Lilypad, which I ran as head chef and manager, sat within the Chesterfield College Group, so the commercial and the educational sides of catering are both familiar ground. I also worked freelance as head chef for Chop Chop Chef Ltd, covering sites across Derbyshire when resident chefs were absent, which is a fast way to learn how differently the same contract can be run.

I now lecture in professional cookery at the University of Derby. That matters more here than it sounds. In contract catering the recommendations have to be executed by a large team, often with mixed experience and high turnover, without the consultant present. Writing a specification that survives that is a teaching problem before it is a costing problem, and it is what I do every week.

On mid contract cost recovery

Many contracts contain indexation or review provisions that are never invoked, because nobody has assembled the evidence. A costed record of what specific lines have done to your plate costs over a defined period is the document that conversation needs. Building it is part of the audit whether or not you ever use it.

Contract catering menu FAQs

Our price per head is fixed. What can actually change?

Specification, portion control, purchasing, waste and mix. In a fixed price operation those are the whole of your margin, which is why the gap between theoretical and actual food cost is worth more attention here than in any other sector.

Do you work with schools and colleges as well as commercial contracts?

Yes. Nutritional standards and allergen requirements are a constraint on the specification rather than an obstacle to costing it, and they need building into the model rather than bolting on afterwards.

Will this mean cheaper food for the people we feed?

That is not the aim and it is usually not the outcome. Most of the recoverable money in these operations is in waste, portion variance and mix rather than in ingredient quality. Cutting quality on a captive audience shows up in participation, which costs more than it saves.

Can you train our team rather than just report?

Yes, and in this sector I would usually recommend it. A specification nobody has been trained to follow is a document, not a control. Training the team to the new specification is part of the work.

Ryan Purrington Menu Engineering Consultant

Head chef across seven sites, after two spells cooking at 3 AA Rosette level. More about how I work.

Related

Ongoing retainer, for keeping costings current across a contract term.
The eleven leaks that show up on every audit.
The labour hidden in a menu, which decides whether a fixed cost per head works.
Recipe costing calculator.
By section: lunch and breakfast. Also allergens and Natasha's Law, which a costed specification should carry.

Find out what the gap is costing you

On a fixed price contract, the gap between theoretical and actual food cost is money you cannot get back later. Twenty minutes, free, to work out how to measure yours.